High schoolers are high value advertisers of your brand

publish #needswork Opened 2024-06-02 from a conversation I had at a party 2024-04-30.

I want to say this belongs in musings on tech, but it’s more like a tweet-sized thought. More like Musings on everything else

The tweet goes thusly:

• Hiring influencers to advertise your brand is expensive (O(100s) of USD)
• Hiring high schoolers is… a lot cheaper.
• Depending on the nature of your brand (are you selling a thing? Or promoting interest in a free thing like software?), capturing the high schooler market may be more valuable.
  • High schoolers don’t have money but are much better at organically building hype.
• Conclusion: if you can hire 10 high schoolers for the cost of 1 college influencer … hmmm … maybe??

Wait, how legal is it to hire high schoolers anyways?